CRM feasibility study aims to kickstart or accelerate your organisation’s discussion in CRM and customer related initiatives. The outcome of this study provides you with clarity on the current issues relating to the overall CRM landscape in your organisation and facilitates your organisation’s decision making process on whether to embark on a CRM program to achieve specific organisation goals and objectives.

Customer Capital Consulting can perform a high level reality check using our structured framework to identify customer, marketing, selling and account management, contact points (or channels), customer service and support-related issues etc and help you gain an understanding of your customers, key stakeholders and the management’s perspectives on how customer- centric your organisation is.