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Customer Capital Consulting Pte Ltd


CRM Training

Customer Capital Consulting’s CRM training curriculum aims to help you start CRM right. Our CRM training programs are recommended for organisations that are exploring, intending to or will be embarking on CRM initiatives. The programs are usually conducted for one organisation so that the training content can be customised based on individual organisation’s industry, context and needs.

Designed with a practical focus, our curriculum provides you with a broad base understanding of the business and technology aspects of CRM and helps you relate CRM to your organisation. All our trainers are experienced CRM practitioners who are able to share practical and deep CRM insights, having successfully delivered CRM consulting projects and system implementations at established organisations.

Our most-run training program, which can be conducted over 0.5, 1 or 1.5 days, covers:

  • CRM fundamental concepts and principles;
  • CRM market trends and updates, case studies by industries, common practices and pitfalls;
  • Key CRM functionalities relating to customer management, marketing, sales and account management, customer service and support, touchpoint management, analytics, social media etc and
  • Clarification session on doubts in CRM and CRM-related issues.

Variations of our training (training duration differs by program and organisation) include:

  • Customised CRM workshops where participants are actively engaged in objectives-based activities;
  • Specific CRM topics;
  • CRM executive series for senior management personnel or
  • One-on-one coaching sessions with C-level executives.


Have you ever wondered?

  • Are you optimising your sales growth?
  • Are your marketing campaigns efficient and effective?
  • Is customer care increasing your service level and revenue?
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