How do you know which CRM system is best suited for you? Given the number of enterprise CRM systems available in the market, the variety of niche systems addressing specific customers, marketing, sales, service, call centre needs and the different operation models (eg ‘buy and implement’, hosted solutions etc), you are spoilt for choice.

To assist you in a rational evaluation of the CRM system software options, Customer Capital Consulting uses a questionnaire - based diagnostic tool designed for packaged CRM solutions. Besides the tried and tested diagnosis, our experienced CRM consultants help you prioritise the critical business requirements and if necessary, develop scenarios for any system prototype.

The overall CRM system software evaluation exercise is a closely-guided process and participation from the users encourages buy-in for the chosen system. In the longer term, a suitable CRM system supported by your users also protects your organisation’s investment.